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Q: Why are you applying for this course?
A: (above illustration)


Product: Sony Noise Cancelling Headphones
Goal: Get people to use Sony headphones for noise cancelation.
Proposition: Hear nothing but your music.
Solution: References Beethoven and his deafness.


Product: Spotify
Goal: Get people to use Spotify on their phone, tablet or computer
Proposition: Listen to any song, any time
Solution: References Taylor Swift boycotting the service.


Product: Listerine Mouth Wash
Goal: Encourage people to use Listerine mouthwash daily
Proposition: Gives you fresh breath and kills bacteria brushing alone can’t

Fitbit
Media: Digital
Single-minded proposition: The best way to track your fitness.
Solution: Trolley tracker, rewarding everyday exercise. Distance travelled while shopping will be deducted off your final bill.

Banana Boat Sunscreen
Media: Poster/Outdoor
Single-minded proposition: Spend more time in the sun.
Solution: Outside, looking in.

Alcohol and Violence Awareness
Media: Digital
Single-minded proposition: One punch can kill.
Solution: NO RESET. On a demo version of the new GTA game, where violence is rewarded, after some game-play you’re hit with a coward punch out of nowhere. There is no RESET button, you’re dead.

In most cases when a punch lands someone in hospital with a serious brain injury, it is the fall to the ground that does the most damage. A fall that causes someone to hit their head on concrete without bracing themselves can have devastating effects on the brain. This is where alcohol poses a serious risk in one-punch-can-kill situations as alcohol inhibits a person’s natural reflexes to break their fall.

McDonald’s Create Your Taste
Media: Integrated (3 different media or more, linked with a core idea)
Single-minded proposition: Create your ultimate gourmet burger.
Solution: SAME TASTE. An extension of Create Your Taste. Create your ultimate burger and find your perfect match. You can register after creating your burger & anyone who orders the same thing will be matched. You can connect with that person via Facebook.

Projects

Ding Ding, Disco Mute, Collingwood Arts Precinct, Copywriting, Captain Cook, Invisible Ink, Mantle, Migration Advisory, Face Forward, Mullco, Alchemical Traditions & Finding the Sunshine.