Face Forward

Face Forward special occasion make-up and beauty approached me for a complete identity. I wanted to expand upon the clever business name in concept, form and execution by developing a memorable, adaptable and elegant brand with a playful side. Face Forward are about bringing through natural beauty and making their clients feel special. I settled on a tagline which reflected this and designed a thank-you flier with a warming and appropriate quote about genuine beauty. The letterforms were constructed from scratch considering each letter’s reverse aesthetic and were designed to look effective embossed. I was heavily influenced by vintage san-serif signage and high fashion, particularly Chanel. My favourite application of the identity is the branded t-shirt. I have been told it get’s a great response when working with a client in front of a mirror! I would like to thank Jana, the owner for her trust and for giving me creative freedom in concept, design and product.


Disco Mute, Captain Cook, Invisible Ink, Ding Ding, Mantle, Migration Advisory, Face Forward, Collingwood Arts Precinct, Mullco, Alchemical Traditions Finding the Sunshine & My Photography Practice.